branding a music festival
A few weeks ago I shared some moodboards we were working on for Furnace Fest 2025.
Today I have a bit of an update to show you as we've made progress 👀
Most of you guessed correctly!
They decided to go in the "messy DIY" direction.
Here's where we're at:
** Important Note: all artists shown here are just placeholders for mockup purposes **


After a few rounds of concepts in that direction, we've finally landed on something that feels right.
I have a few things I'd like to see tweaked here, but everyone's feeling great about the direction overall.
I wanna give a huge shout-out to designer, Destiny Keller, for teaming up with me on this again this year — highly recommend working with her if you ever get the chance!