st33p

st33p is a single-serve coffee brand made for trail lovers and the outdoor community. As an internal project, the brand started with a simple desire: to build something we actually cared about.

We treated ourselves like we would a client — starting with brand strategy, then building the product, supply chain, and customer experience from scratch. Every step was lean and intentional, guided by a clear vision from concept to launch.

ST33P gained traction quickly and was eventually acquired by an outside party who saw its long-term potential. The project sharpened our instincts as both creatives and operators — reminding us how to build brands with heart, clarity, and real commercial value.
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Team

Charles Miller, Strategy
Ethan Fender, Design
Ryan Robbins, Photo