We build brands

Platoon helps founders build brands that are the obvious choice in their space.
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Our Process

01 Consultation

We'll meet to discuss your vision and see if we're a fit for each other. We'll learn about you, your business, and your goals. Then we'll talk about what it would be like working together. If it seems like a fit, we'll dive right into the strategy process.

02 Strategy

Strategy is our secret sauce. It's what turns good ideas into amazing outcomes. Before we can build anything that gets noticed, we need to know what your true value is and who would benefit from it most. The outcome is a very detailed strategic plan that we'll execute on.

03 Implementation

This is when it all comes together. Once we are aligned on a strategy and a game plan, we'll work together to make it real. We'll build a team for the project and get to work.

Who is Platoon?

👋 Hey, I'm Charles

I'm the founder of Platoon. Since 2009, I've been helping entrepreneurs articulate the value of what they have to offer.

I believe that the best way to build a brand that cuts through is not by running surveys, copying competitors, or using a framework... but by simply being yourself.

I've found that by uncovering your unique value and presenting it in a simple way, your best customers will identify you as the perfect fit for them.

But doing this alone is challenging. There are a lot of possible pitfalls. It can be helpful to have someone in your corner walk through the whole process with you. That's where I come in.

I believe that it’s my life’s work to help you articulate your unique value by whatever means necessary. I hope to meet you soon!

Charles Miller, Founder

Interested in working together?

The first step is to schedule a consultation. We'll learn more about you, your vision, and see if we can help.

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