Platoon

Build a brand as
bold as your vision

Rebrand to earn more trust, command higher prices, and grow with confidence.

Get started

The Virgin Organic

st33p

Eleven Willow

Recent Clients

No items found.

Stop selling
yourself short

Take your brand from vague and forgettable to clear and compelling in two phases.

Phase 1

Strategy

Our approach begins by first clarifying what you stand for — the “big idea” that fuels everything. We’ll shape a narrative that communicates it clearly, and build a clear gameplan to implement it across your entire business.

You get:

Brand Strategy

Roadmap

Phase 2

Implementation

Next, we bring the plan to life—managing the entire project from start to finish. You’ll have access to our trusted network of specialists, and we’ll oversee every detail to ensure it stays on track, on time, on budget, and on-brand.

Often including:

Naming

Messaging

Visual Identity

Website

Campaigns

Content

Events

+ more

FAQ

If you have a question that isn't answered here, shoot us a message.

How does your pricing work?

We start with a flat fee for the strategy phase, where we define the approach and determine how to best allocate your available resources. Implementation is tailored to the priorities and scope we establish together, and varies from client to client depending on their goals.

Do you have a team? Who does the work?

Once the strategy is in place, we handle everything—from building and managing a team of top-tier specialists from our trusted network. We oversee the entire process to ensure it stays aligned, on track, and moving forward. You’ll have one clear point of contact the whole way through—no need to manage multiple people or vendors.

Who is this for exactly?

This if for you if you’re an entrepreneur who’s already built something that works, but you're ready to push it to its full potential. You’re likely in the $1–10m+ revenue range, you’ve outgrown your current brand, and you’re tired of guessing your way through creative decisions. You want a differentiated brand that commands premium prices, attracts your target audience, and makes you the go-to brand in your space.

How do we get started?

Start by filling out a short application. If it looks like a good fit, we’ll schedule a call to dig into where you are, what’s not working, and where you want to go. If we’re confident we can help—and you’re excited about the process—we’ll kick things off with a strategy engagement and build out your roadmap from there.

Your version 1
got you this far...

But now you're onto something bigger—and your brand needs to catch up.

Hi I’m Charles — founder of Platoon.

I work closely with entrepreneurs to clarify their brand and express it across the entire customer journey—so the right people get it, feel it, and rally behind it.

I help my clients completely rebrand from the ground up — walking them through each step from developing the initial strategy all the way through to launch.

A lean model allows me to put your needs first — allowing for sharp thinking, bold creative, and real results.

Want to get to know me a little better? Every day I send out a short note about about branding — written for founders like you. You'll get insight into how I think, what I'm working on, and what I'm thinking about.

Ready to Roll?

Want a brand that commands premium prices, attracts the right people, and makes you the obvious choice? Let’s see if we’re a fit.

Get started