bold as your vision
Hi I’m Charles — founder of Platoon.
I work closely with entrepreneurs to clarify their brand and express it across the entire customer journey—so the right people get it, feel it, and rally behind it.
I help my clients completely rebrand from the ground up — walking them through each step from developing the initial strategy all the way through to launch.
A lean model allows me to put your needs first — allowing for sharp thinking, bold creative, and real results.
Want to get to know me a little better? Every day I send out a short note about about branding — written for founders like you. You'll get insight into how I think, what I'm working on, and what I'm thinking about.