The Virgin Organic

TVO is a high-end olive oil brand grown from a small organic orchard in northern California. Before working with us, they had a great product and a name, but no brand, strategy, or clear path to market.

We worked alongside the founder, Bernard La Borie, to build this brand from the ground up. Together, we shaped the narrative, creative direction, and the entire go-to-market strategy.

TVO continues to gain traction through a lean funnel, with growing demand from chefs, retailers, and conscious consumers. We continue to refine the brand and expand the vision — testing new ideas and building toward long-term growth.

At the beginning I was just a client. And today, Charles is a partner. I'd love to have him and his team with me long term.

Bernard La Borie
The Virgin Organic

Team

Charles Miller, Strategy
Garrett DeRossett, Design
John Michael McCasland, Development
Thad Swift, Video

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