Mailing List
Every day, we send a short, 1-2 minute email sharing quick updates, insights and discoveries from our work.
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It's the bare bones, essential, non-dilluted version of what I need to hear. It just cuts right to it.

Blake La Grange
Entrepreneur

It has been a challenge to go against the grain. I appreciate the mental reframe your emails have provided.

Morgan Arbez
Project Grit

This might be the best definition of branding I've ever seen!

Jonathan Stark
Coach

At the beginning I was just a client. And today, Charles is a partner. I'd love to have him and his team with me long term.

Bernard La Borie
The Virgin Organic

I signed up yesterday and already love it! Song of the day was on point as well!

Conor Woodard
Thoughtful3D

I love this short message with the visual. So good.

Bryce Evans
Artist

Charles is always going above and beyond. It doesn't feel like he's on the outside — he's one of us, creating from within.

Chad Johnson
Furnace Fest

I would trust Charles to advise on our brand image for any company in our portfolio. I constantly get the question “Who did your branding?”

Kirk Slawek
Gear Seven

I came across you while looking for examples of the industry. What I really came across was an inspiring voice and leader in innovating thinking with insight that exceeds beyond traditional coaching and education.

Chase Kengott
Entrepreneur

Simple and seamless. Your daily emails have been great.

Darrell Vesterfelt
Mighty Networks

Wow! Straight to the reader's core!

Wes Wheless
Consultant

I am really digging your emails. Short, concise, relevant, understandable, sensible and implementable.

Louis Kouvaris
Entrepreneur

I love the emails man. Your answers and writing are super insightful!

Joe Wu
Mentor, Producer, Investor

Recent Clients
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FAQ
If you have a question that isn't answered here, shoot us a message.

How does your pricing work?

We start with a flat fee for the strategy phase, where we define the approach and determine how to best allocate your available resources. Implementation is tailored to the priorities and scope we establish together, and varies from client to client depending on their goals.

Do you have a team? Who does the work?

Once the strategy is in place, we handle everything—from building and managing a team of top-tier specialists from our trusted network. We oversee the entire process to ensure it stays aligned, on track, and moving forward. You’ll have one clear point of contact the whole way through—no need to manage multiple people or vendors.

Who is this for exactly?

This if for you if you’re an entrepreneur who’s already built something that works, but you're ready to push it to its full potential. You’re likely in the $1–10m+ revenue range, you’ve outgrown your current brand, and you’re tired of guessing your way through creative decisions. You want a differentiated brand that commands premium prices, attracts your target audience, and makes you the go-to brand in your space.

How do we get started?

Start by filling out a short application. If it looks like a good fit, we’ll schedule a call to dig into where you are, what’s not working, and where you want to go. If we’re confident we can help—and you’re excited about the process—we’ll kick things off with a strategy engagement and build out your roadmap from there.

Your version 1
got you this far...
But now you're onto something bigger—and your brand needs to catch up.
Meet our founder