A supplement brand that has caught my eye

I recently came across this new brand called Magna.

Founded by former Everlane CEO Michael Preysman, Magna is a new direct-to-consumer sports beverage brand.

Not sure if I saw an ad or what — but the aesthetics alone caught my eye.

Might've very well been the bright neon colors or the minimal packaging.

Then I noticed on their website that a bunch of athletes that I follow also endorse the brand.

Neat.

Regardless, the whole launch appears to have been executed quite well.

Just wanted to share!

– Charles

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Song of the day​
​Fake Blood by Heart Attack Man

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