August 19, 2024
A supplement brand that has caught my eye
I recently came across this new brand called Magna.

Founded by former Everlane CEO Michael Preysman, Magna is a new direct-to-consumer sports beverage brand.
Not sure if I saw an ad or what — but the aesthetics alone caught my eye.

Might've very well been the bright neon colors or the minimal packaging.

Then I noticed on their website that a bunch of athletes that I follow also endorse the brand.
Neat.

Regardless, the whole launch appears to have been executed quite well.
Just wanted to share!
– Charles
Song of the day
Fake Blood by Heart Attack Man