always be closing

b2b ads, however efficient, will likely never close a high-ticket b2b deal on their own.

These ads set the stage for the sales person, making their job as easy as possible.

Figure out how to make your ad do all the heavy lifting: hooking, educating, and qualifying a prospect ...

So that when it's time to actually connect and invest your time, the "sale" is already done ...

And all that's left is collecting payment info.

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