Brand Teardown 001

Our first submission for this "Brand Teardown" series is called Abbeydale.

Check out the Loom here 👇

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To recap:

Clarity & Purpose

• Offer is relatively clear but could be more prominent.
• "One of one" concept (custom tailored suits) should be highlighted earlier.
• The value of elevating self-perception through a suit is strong but needs clearer communication.
• Showcase the brand's purpose more directly, perhaps placing the "story" video on the homepage.

Messaging

• Messaging could be more direct and concise.
• Clearly state that Abbeydale is a custom tailor — this wasn't as obvious upfront as it could be.
• Add your opinion or stance on why the product is superior (e.g., uniqueness vs. mass production).
• Clarify the brand value upfront to capture attention within seconds.

Design

• Logo is clean and well-designed.
• Website design feels generic (Squarespace template); consider a more custom design. An expensive product should have an expensive-feeling website.
• Try incorporating the video on the homepage to better convey brand essence right from the start.
• Black-and-white aesthetic is effective but could be enhanced with typography updates.
• Great brand assets, but design could be elevated to create the "wow factor"

Thanks again to David at Abbeydale for the submission!

– Charles

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P.S. I received waaaay more submissions for this than I had anticipated. If you'd like to add your brand to the queue, just reply here with a link!