Consistency always wins
It’s 7pm on a Monday evening.
Your kid is already fast asleep.
Babysitter just arrived.
It’s date night.
Your significant other wants pizza.
You have two options and 30 seconds to decide.
Do you:
A. Go to the place you’ve been 100 times?
or
B. Try something completely new?
It might sound fun to try something new, but it’s a risk.
It could be a total flop.
Why fix what isn’t broken? 🤷♂️
Once you find a pizza spot that consistently nails it, why go anywhere else?
We are creatures of habit.
My point being:
When you consistently meet your customer’s expectations, you hold a good place in their mind.
They can rely on you to always provide a certain experience, despite all of the other options out there.
And they’ll always come back for more! 🍕
– Charles
Song of the day