January 19, 2025
feelin' moody
Last week we got started on the identity for Furnace Fest 2025!
Every year we give the visual identity a little refresh — this is our fifth year working together.
Our first step together is getting everyone aligned on a visual direction.
We use moodboards to articulate our vision and find this alignment between all stakeholders.
You can see our first round here:








I know which one is my favorite 😀
What about you?
Which one do you think is gonna win?