How to educate your market

If you charge a premium (as you should), you'll likely need to educate your prospective customers on the value you offer.

This "education" doesn't have to involve a bunch of tutorials, blogs, how-to videos, etc.

Every touchpoint of your brand is an opportunity to prepare your audience for the value you provide.

It could be your website — the aesthetics, its usability, or the information you share.

It could be your visual identity — the colors, typography, or supporting visuals.

It could be your campaigns — the hook, offer, or call to action.

The more consistent everything is, the more effective your "branding" efforts will be.

The easiest way to tell a consistent story through all of your marketing is by having a clear strategy at the root of it all.

– Charles

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Song of the day​
​Vargtimme by Helios