solve bigger problems, make more money

Instead of comparing yourself to the other options and becoming a commodity, perhaps you could consider solving a bigger problem.

For example:

Do you sell RV's, or are you creating core memories for families?

Are you selling olive oil, or are you giving people a way to live a longer, healthier life?

Do you sell expensive watches, or are you elevating your customers' self image?

Do you teach public speaking, or do you help clients communicate their vision?

Do you offer branding services, or do you increase the perceived value of your client's product?

The reason behind your customer’s desire to buy your product holds more value than the product itself.

The better you understand and address that reason, the less concerned they’ll be about the price you charge.

– Charles

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Song of the day​
​Peninsula by Dinosaur Pile-up​