A mistake that many entrepreneurs make when defining their values is trying to fabricate something they think the market wants to hear.

Instead of making a list of inauthentic feel-good adjectives, turn off your marketer brain for a second, and consider the actual benefit you provide.

For example, I aim for all of my clients to gain total clarity around who they are and their purpose in the market.

Therefore, "clarity" is one of my values.

And I aim to show this through every touchpoint of Platoon's brand.

What value do you transfer to customers?

– Charles

Song of the day
Deep Water by Chet Porter